In the past 12 months, we worked on the realisation of Luna Farm, the first farm-themed amusement park that opened in December 2019 at FICO Eataly World (Bologna). We carried out all the phases of this project: from the feasibility study and concept design to the construction phase and park’s management.
An ambitious project commissioned by Zamperla that occupies an indoor surface of approx. 6500 sqm, with an investment of 11 million euros and that received a nomination as best “entrepreneurial initiative” at the 2019 Parksmania Awards – an important international recognition within the amusement industry.
We developed a unique concept for this park: an original mix of simplicity, recognisability, originality and atmosphere, facilitating the connection with the territory. The guests will be immersed in a traditional Bolognese farm, home of Gianni, the farmer, and of four original mascots: Penelope, the little lady pig that loves 90’s dance music, Ricky, the rooster, who is also an influencer, Valentino, the bull, who is also a painter and Martina, the know-it-all bee.
During the design phase, we planned the guest experience in a holistic way. In addition to 15 themed attractions and an arcade, we integrated services to address visitors’ needs: a food point, a shop, a nursery, two party rooms and a show area.
Last but not least, we looked after the stat-up phase and provided management consultancy implementing marketing strategies and staff recruitment and training activities. A 360-degree project that leaves nothing to chance!